Your shower game sucks
In addition to the ingredients in your hair care regime, the amount of mineral deposits exiting your shower head plays a heavy role in hair color. If you live in a geographical area with high levels of minerals, it’s likely to be causing buildup in your hair; making it extra parched and extra prone to breakage. Hard water, or water with a high level of mineral deposits, can also prevent hair from being able to properly absorb moisture. That expensive Deep Conditioner? Yeah- it may not be working.
Since it’s not likely you’ll be able to move to dodge hard water, invest in a water filter. We love the AquaCare for eliminating chlorine and reducing hydrogen sulfide deposits in your hair.
You’re in a polluted environment
If you (or someone in your building) smokes cigarettes or marijuana, chances are you’ve noticed a slightly yellow film has taken up residence on your hair. If you’re a smoker or regularly exposed to air pollutants (like if you work in a casino), it’s likely that your hair has taken a serious beating. Use a clarifying Charcoal shampoo like Drybar’s On the Rocks to remove impurities and kick this film.
Your natural color is fighting back
If you regularly undergo a drastic color lighten (such as re-bleaching your naturally dark locks every 6 weeks), you’re already way more susceptible to fighting brass long-term. The darker your natural shade, the harder it is to lift the pigment underneath out of your locks long-term. To fight brassiness, shampoo regularly with a purple shampoo you can use daily, like Oribe’s Bright Blonde.